“Content precedes design. Design in the absence of content is not design, it’s decoration.” 

—Jeffrey Zeldman

Meet Lana — Award-winning graphic designer and art director

Ever since I was a young child growing up in Hong Kong, I have been passionate about art and design. I went on to earn my Bachelor’s degree in graphic design and worked as a graphic designer and art director at a Hong Kong design agency. After 4 years, I moved to New York to study communications design at Pratt Institute, where I learned how to communicate messages beautifully and effectively through visual campaigns. After earning my Master’s degree, I moved to the San Francisco Bay Area and joined a design and advertising studio where I worked for 20 years, fine tuning my skills in marketing, branding, and project management. I am currently working in the Brand and Creative Department of an organization.

I have been fortunate to work with a diverse client base creating impactful design solutions for a wide range of projects. I have expertise in traditional print graphics such as marketing collateral, logo design, brochures, annual reports, advertisements, invitations, and event graphics. At the same time, I continue to learn and keep abreast of the newer market needs such as branding, infographics, web design, landing pages, email, social media marketing, animations, app icons, podcast graphics and campaigns that require an integrated look throughout various mediums.

This website showcases samples of my work — I hope you enjoy it. Thank you for visiting!

 

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